A COMPREHENSIVE INTRODUCTION TO 3D GAME ART

EXAMPLES OF BEAUTIFUL 3D GAME ART TO INSPIRE YOU
Finding 3D game art in the gaming world is easy in the modern gaming landscape. Many studios who can afford the extra cost and effort of 3D art will choose it over 2D art when they can. Some of today’s most beautiful 3D art include the following games.
Dark Souls
Warframe
Bastion
With a few examples to look at, maybe you’ve got some ideas of your own flowing, so let’s take a look at where to start.
MAJOR 3D ART STYLES
Before you can begin planning out your project, you’ve got to decide on a style for yourself, or work with your team of artists to pick one that matches your game’s intended style. There are many different styles, but we’ll go over a few of the major ones, with some examples.
Realism
One of the most obvious places to start is to create realistic looks. Many games aspire to this look, including the Call of Duty franchise, and Battlefield. Realistic art styles generally ground a game in reality. One of the most beautiful examples of realistic art would be Metro: Exodus.

Stylized

Journey certainly isn’t the only example of stylized art, and other examples include games like Fortnite or Overwatch.
The pros and cons of stylized and realistic art styles are diverse, and their different purposes are always interesting to try and understand. Some games benefit more from realism than stylization depending on their intended genre, and this article goes into it quite well.
Unreal Realism
This is a fun style, and is often the choice for fantasy and punk-style games. Essentially, these games follow the principles of realism, but expand them to “unreal” creatures or places, like a dragon or an alien. A classic example of this would be Skyrim.
Skyrim
While the graphics appear real, and have beautiful detail, we all know dragons aren’t real, nor is Dwarven steel, out of which the boy is made. Despite the fact that most of the game’s assets are not real, Bethesda decided to focus in on making things realistic. This can be difficult for some artists since creating realistic graphics without any reality to base it off of can be difficult, but Skyrim has pulled it off masterfully. Skyrim one of the simpler types of 3D modelling, featuring 3D skeletons, with 2D textures over top of them. This simple style doesn’t take away from the game in any way however.
There are many other game art styles, but these are some of the major ones. Others include cartoony graphics, and collage graphics, which you can read about here if you’re curious.
WORKING WITH 3D ARTISTS
As with any team effort, communication is important. Once you’ve got yourself an art style in mind, properly expressing that to your 3D design artists, or if you are the artist, properly expressing it to your game director is vital. Many artists can work in most styles, but have a specialized style they may prefer, and knowing the strengths and weaknesses of your team can be important.
3D art is composed of a series of 3D models, for which there are many types of 3D modelling styles. Many games use basic skeletal structures for their characters, and then add 2D textures to those skeletons.
Even large game companies like Activision-Blizzard use this technique, and most 3D design artists will be familiar with this style when it comes to 3D models for characters. This is the basis for just about all 3D game art styles. That being said, there are many different 3D model styles and types of 3D modelling that artists can use, and these styles further play into the previously mentioned art styles.
Realistic 3D game art will use proportions that match the real world, while stylized 3D game art will have consistent, but perhaps unreal proportions, like the above example from Overwatch. When working with your artists, using terms they’ll recognize is important so that they can translate your ideas into the beautiful 3D game art your game needs.
Working to your artists’ strengths is important as well. Some 3D artists focus completely on 3D model styles, and their construction, and others on texturing and lighting. The more members of your team you have, the more you can specialize each one for a specific task that best suits their skills. That being said, a bloated team can be disorganized, so maintaining cohesion can be difficult without a skilled art lead. You can make your art lead’s job easier, however, by having a consistent style and being a strong communicator.
If you haven’t got a team though, it might be easier for you to outsource your work to an already established team of professional artists.
HOW TO APPROACH 3D ART
Once you’ve got a team that understands what you’re looking for, and you’ve got the resources to begin, the first place to start is some concept art. This is the beginning of just about any game art project, or art project in general. Some basic sketches, and ideas that show what you’re trying to make are a great place to start. Characters and important places in the game world can set the tone for the entire project, and with the right concept art, everyone on your art team will know how to handle it.

That all being said, sometimes, assembling a team of talented artists can be difficult, and many studios, including AAA studios, reach out to outsourcing teams to do their art for them.
OUTSOURCING ART
A studio with a good reputation and a sense of cooperation and communication are the most valuable above all. Experienced team members and a good track record of previous projects are a good sign that an art outsourcing company is worth your time. Proper studios will have a project manager who keeps you informed about what they’re doing, and shows you samples of their work as they go so that you can provide your input and desired changes. Finding good studios can be difficult, since there is certainly a glut of outsourcing companies looking to take money and deliver minimal effort products, but most companies that are successful have a good sense of teamwork and attention to detail, as well as experience working with larger companies.
Expressing your desired style to an outsourcing company is important as well. The studio should be willing to tell you if they don’t understand what you’re saying, or be able to express to you their understanding of your desired style so that you can be certain that they will give you what you’re looking for. A good studio focuses on making your project succeed.
Regardless of whether you work with your own team, or with an external studio, hopefully this article has helped you to understand where to start with your project so that you can make the game of your dreams.